The arrival of UGG® at Suria KLCC signals a new chapter for the globally recognised lifestyle brand in Southeast Asia. Located in one of Kuala Lumpur’s prominent shopping destinations, the store offers Malaysian consumers a dedicated space to explore the brand’s signature footwear, contemporary designs and expanding lifestyle assortment.
Founded on the coast of California in 1978, UGG® has evolved from its surf-culture beginnings into an internationally recognised name in fashion and popular culture. While its Classic boot remains central to its identity, the brand has continued to reinterpret its heritage through new silhouettes, creative expression and contemporary styling.
Its first Southeast Asian store brings that evolution into focus, offering a closer look at how UGG® continues to develop beyond its most familiar designs.
A Contemporary Retail Space at Suria KLCC
Situated on Level 3 of Suria KLCC, the approximately 111-square-metre store reflects the warmth and understated aesthetic associated with UGG®.
The interior features a soft, neutral colour palette, sculptural curves and carefully considered product displays. Together, these elements create a contemporary retail environment that places the brand’s heritage and seasonal collections within the same visual space.
Rather than focusing solely on its best-known silhouettes, the store encourages visitors to explore different expressions of UGG® through product design and personal style.
For Kuala Lumpur’s fashion-conscious shoppers, the location also provides an opportunity to experience the brand’s wider identity in person, within a retail setting that connects fashion, lifestyle and individual expression.
Beyond the Classic Boot: Discovering UGG®’s Wider Collection
Although UGG® is widely associated with its iconic Classic boot, the new Suria KLCC store highlights a more diverse selection of footwear and accessories.
Visitors can discover established favourites such as the Classic Ultra Mini and Tasman, alongside newer interpretations including the Classic Mini Heritage. The assortment also features seasonal designs such as the Bucked Boot, bringing additional variety to the collection.
The offering extends beyond boots to include sneakers, slippers, men’s footwear and accessories. This broader selection reflects UGG®’s continued evolution as a fashion and lifestyle brand, with options that allow consumers to incorporate different designs into their everyday wardrobes.
For shoppers in Malaysia, the collection offers a chance to explore the brand beyond its signature styles and discover how its established aesthetic translates across different footwear categories.
A New Chapter for UGG® in Malaysia
The store opening also reflects UGG®’s intention to build stronger connections with Malaysia’s fashion, lifestyle and creative communities. To mark the occasion, the brand will host an exclusive celebration on 29 October 2026, bringing together personalities from Malaysia’s fashion, entertainment and creative industries, alongside media representatives and friends of the brand. The event will centre on fashion, music and product discovery.
At the heart of the launch is UGG®’s global Born to Feel platform, which expresses the brand’s belief that comfort can unlock confidence and encourage individual self-expression. With its first Southeast Asian store now established in Kuala Lumpur, UGG® brings its signature designs and broader lifestyle offering to a new retail destination in Malaysia.
Find UGG® at Lot 316A, Level 3, Suria KLCC, Kuala Lumpur. For updates, follow @ugg.my.sg on Instagram.
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