From Kylie Jenner to KATSEYE: Everything That Defined Victoria’s Secret 2026
The Victoria’s Secret Fashion Show has always understood the power of an entrance. On 18 October 2026, at Sony Pictures Studios in Los Angeles, the brand delivered one of its most talked-about moments yet: Kylie Jenner stepping onto the runway in the long-awaited return of the Fantasy Bra.
For her debut on the Victoria’s Secret catwalk, the beauty entrepreneur wore a crystal-encrusted bra paired with a coordinating bottom, a gauzy white mini skirt, clear heels and white feathered wings. The centrepiece was a $50 million creation featuring 4,410 natural diamonds and a 75.54-carat yellow diamond, bringing the brand’s celebrated tradition of high-jewellery lingerie back into the spotlight for the first time since 2018.
It was a moment designed to command attention, and Jenner was an unmistakable choice for a show that exists at the intersection of fashion, celebrity and entertainment. Yet the evening’s appeal extended beyond one headline-making appearance. Across the runway, Victoria’s Secret brought together established supermodels, contemporary fashion names and four musical acts, revisiting its familiar codes of glamour while making room for a different generation of cultural influence.
Kylie Jenner and the return of the Fantasy Bra
The Fantasy Bra has long occupied a special place in Victoria’s Secret history. More than an item of lingerie, it is a piece of jewellery-led showmanship, designed to turn a runway look into a defining moment.
Its 2026 return made that tradition especially visible. Created with jeweller Jacob Arabo of Jacob & Co., the piece was embellished with thousands of diamonds surrounding a striking yellow diamond. According to Vogue, 15 craftspeople spent more than 1,000 hours creating the design, which weighs just under four pounds. Its reported $50 million price tag makes it the most expensive Fantasy Bra to date.
Jenner’s selection also reflected how the idea of a fashion-show star has changed. Known for her beauty business and extensive reach across social media, she arrived with a cultural profile that extends well beyond the traditional modelling world.
Speaking to Vogue, Victoria’s Secret chief creative officer Adam Selman described Jenner as a “cultural powerhouse”, explaining that her influence reaches beyond fashion and television. His reasoning captured the logic of the casting: the Fantasy Bra is a familiar symbol of the brand’s history, while Jenner brings a contemporary celebrity presence to its return.
The result was a meeting of two kinds of spectacle — the legacy of the supermodel era and the reach of the modern celebrity entrepreneur.
The Angels return to the runway
While Jenner supplied the evening’s headline moment, the 2026 cast also offered a reminder of the models who helped establish Victoria’s Secret as a global fashion phenomenon.
Bella Hadid, Gigi Hadid, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel were among the familiar names on the runway. They shared the stage with contemporary fashion figures including Alex Consani, Anok Yai, Ashley Graham, Paloma Elsesser, Imaan Hammam, Joan Smalls and Liu Wen.
Bella Hadid opened the show, setting the tone for an evening built around confident entrances and elaborate styling. Adriana Lima, whose association with Victoria’s Secret stretches across multiple eras of the brand, was reported to have closed the runway. Their appearances gave the show a sense of continuity, linking its current direction to the Angels who helped make the spectacle recognisable around the world.
The casting also placed different generations of models within the same fashion conversation. Established names brought years of association with the brand, while newer faces reflected the broader range of personalities now shaping runway culture.
That mix is central to the show’s ongoing appeal. The Victoria’s Secret runway is not simply a presentation of lingerie; it is a carefully staged event where casting, styling, music and celebrity appearances work together to create a recognisable visual identity.
Four performers bring pop culture to the runway
Music remained integral to the 2026 show, with a line-up led entirely by women: Megan Moroney, Tate McRae, KATSEYE and Megan Thee Stallion. Their performances brought country, contemporary pop, global girl-group energy and rap into a format traditionally associated with elaborate wings and lingerie looks.
Megan Moroney opened the musical programme in a look featuring pink wings, a glittering white corset and a mini skirt, bringing a country-pop sensibility to the runway. Tate McRae followed in a striking red corset ensemble, with coordinated accessories that complemented the performance-led atmosphere.
KATSEYE brought a younger, globally minded pop presence to the show’s PINK segment. The group’s coordinated styling and performance format offered a different energy from the veteran models’ more traditional runway walks, reinforcing the show’s emphasis on entertainment as much as fashion.
Megan Thee Stallion delivered another standout moment, appearing in silver wings with a crystal-accented look that matched the evening’s high-impact aesthetic. Together, the performers gave the show a varied musical identity without losing the theatrical rhythm that has long distinguished the Victoria’s Secret Fashion Show.
For audiences watching from Malaysia and elsewhere in Asia, this combination of fashion and music is part of what makes the event travel beyond the runway itself. The performers bring their own audiences into the conversation, while the fashion images continue circulating long after the final walk.
More than a runway moment
The strongest fashion shows create images that outlast the event itself. In this case, Jenner’s appearance in the Fantasy Bra offered an immediately recognisable image, while the return of the Angels and the musical performances gave the evening several points of entry for different audiences.
For Victoria’s Secret, the decision to pair a historic runway piece with one of today’s most visible beauty entrepreneurs was particularly telling. The Fantasy Bra represents the brand’s heritage of extravagant lingerie, while Jenner represents a celebrity landscape in which beauty, business and personal branding increasingly overlap.
The wider cast mattered just as much. The presence of established models alongside contemporary runway figures showed how the brand continues to draw on its past while engaging with the fashion personalities shaping the present. Meanwhile, the all-women musical line-up made the event feel connected to current pop culture rather than simply nostalgic for its earlier years.
For fashion followers across Asia, where international runway moments are often followed through social media, celebrity coverage and beauty conversations, the show offered a familiar blend of glamour and cultural relevance. Its appeal lay not only in what the models wore, but in how the event brought several worlds together in one highly visible production.
Victoria’s Secret looks to its next chapter
The 2026 Victoria’s Secret Fashion Show was a reminder that a runway can be both a fashion presentation and a cultural event. Kylie Jenner’s debut in the $50 million Fantasy Bra delivered the evening’s defining headline, but the returning Angels, emerging runway names and performances by Megan Moroney, Tate McRae, KATSEYE and Megan Thee Stallion gave the show its wider dimension.
There was nostalgia in seeing familiar faces return, but also a sense of change in the casting and entertainment. The brand’s challenge is to keep its unmistakable visual identity while making it meaningful to audiences whose expectations of fashion and representation continue to evolve.
For one evening in Los Angeles, diamonds, wings, music and celebrity converged on a single runway. And while the Fantasy Bra was built to command attention, the bigger story was how Victoria’s Secret continues to reinvent its spectacle for a new era.
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