Huda Beauty x Cardi B. Take on the Snatched Face With the New Ultra Snatched Collection
There are beauty collaborations, and then there are the ones that feel almost inevitable.
Huda Beauty and Cardi B. are joining forces for Ultra Snatched, a new take on the brand’s iconic Easy Bake collection that turns up the brightness with a bold new palette of pinks and lilacs.
Created by Huda Beauty founder and CEO Huda Kattan and global superstar Cardi B., the collection brings together two distinctly unapologetic approaches to beauty — high impact, highly polished and never afraid to make a statement. The result is a new colour story designed around three things: brightening, lifting and blurring.
Pink brightens. Lilac lifts. Together, they create the Ultra Snatched look.
The collaboration expands the Easy Bake family with new shades across Easy Bake Duos and Easy Bake Pressed, while retaining the airbrushed, blurred finish that has become synonymous with Huda Beauty’s setting powders.
A New Era of the Easy Bake
For anyone already familiar with Huda Beauty’s Easy Bake collection, Ultra Snatched doesn’t reinvent the formula so much as turn the dial all the way up.
The new collection introduces ultra-brightening pink and lilac shades designed to work individually or together, giving makeup lovers more control over how much brightness and lift they want from their setting routine.
And there is more to the powders than colour. According to the brand, the ultra-fine formulas are designed to help control shine and smooth the appearance of texture, leaving skin looking fresh, blurred and — true to the collection’s name — ultra snatched.
Easy Bake Duos
Priced at $71, the new Easy Bake Duos give the original Easy Bake Loose Setting Powder Duo a colourful makeover.
Each duo pairs two complementary ultra-fine loose powders that can be applied separately or mixed together, allowing the finish to be customised depending on the desired level of brightness, blur and lift.
The packaging itself is designed with this flexibility in mind. Users can wear each shade individually or remove the selector and mix both powders together for a more intensified effect.
The result, according to Huda Beauty, is an 18-hour-wear, flashback-free, airbrushed finish.
The collection currently introduces two shade combinations:
Cherry Lilac — created for fair-light skin tones
Cherry Blossom Cake: sheer soft pink
Lilac Muffin: soft, cool-toned lilac
Mixed: soft pinky lilac
Pink Ube — created for medium-tan skin tones
Pink Velvet Cookie: deep rosy pink
Ube Birthday Cake: electric lilac
Mixed: rosy mauve
Lilac Muffin is also highlighted as a new Easy Bake shade, adding another dimension to the collection’s signature colour story.
In an independent study involving 20 people across skin types and tones, 100% agreed that their skin looked blurred.
Easy Bake Pressed Gets the Ultra Snatched Treatment
For those who prefer something more compact, Easy Bake Pressed is also getting its Ultra Snatched update.
Priced at $66, the pressed powder arrives in two shades inspired by the same pink-and-lilac colour story developed with Cardi B.: Pink Velvet Cookie and Ube Birthday Cake.
The shades are designed to deliver a brighter, lifted-looking effect while offering an airbrushed matte finish. The superfine pressed powder also provides 12-hour shine control, according to the brand.
The two shades are:
Ube Birthday Cake — medium with cool lilac undertones
Pink Velvet Cookie — tan with warm pink undertones
The product’s independent study results are equally focused on wearability, with 98% of participants agreeing that the powder did not look cakey on skin, while 98% agreed it felt lightweight. Meanwhile, 96% agreed it absorbed excess shine and 95% agreed it was comfortable to wear all day. The study included 100 people across multiple skin types and tones.
How to Get the Ultra Snatched Look
Naturally, the collection comes with its own technique.
The Snatch Map returns, this time with a much brighter approach.
The suggested routine begins with Easy Bake Duo, strategically placed to brighten and lift selected areas of the face. Easy Bake Pressed is then layered directly over the top to intensify the brightness, lift and airbrushed blur.
It is essentially a two-step setting routine designed to take the traditional bake and make it brighter, more sculpted and more visibly polished.
The philosophy behind the collection is simple: brightened, lifted and blurred.
And with Huda Kattan and Cardi B. at the centre of it, the Ultra Snatched Collection is clearly not aiming for subtlety.
It is makeup with the brightness turned all the way up — and a face card designed to stay that way.
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