UNIQLO Launches Its First Hijab Collection in Malaysia, Featuring AIRism, Georgette and Satin
UNIQLO launches its first hijab collection in Malaysia featuring AIRism UV Protection, Georgette and Satin hijabs.
For women who look for comfort without compromising on style, UNIQLO has officially entered a new category in Malaysia with the launch of its first dedicated hijab collection.
Launched on 17 August 2026, the new UNIQLO hijab collection brings the brand’s LifeWear philosophy into modest dressing, combining fabric innovation, everyday functionality and versatile styling across three distinct hijab designs.
The collection comprises the AIRism UV Protection Hijab, Georgette Hijab and Satin Hijab, each designed to suit different routines, occasions and styling preferences. All three are priced at RM59.90 and are available through UNIQLO stores across Malaysia and the UNIQLO Malaysia online store.
Three UNIQLO Hijabs, Three Ways to Wear Them
Rather than treating the hijab as a one-style-fits-all essential, UNIQLO has developed three options based on different fabric technologies and everyday needs.
AIRism UV Protection Hijab
UNIQLO AIRism UV Protection Hijab designed for breathable everyday wear.
For everyday wear, the AIRism UV Protection Hijab is arguably the most function-focused option in the collection.
Made with a smooth and breathable fabric, it features sweat-wicking, quick-drying and UV protection properties, alongside a cool-to-the-touch feel. The design is intended for everything from daily routines and commuting to travel and more active days.
It is a particularly practical addition for Malaysia, where warm and humid weather can make fabric choice an important part of everyday dressing.
Georgette Hijab
UNIQLO Georgette Hijab offers a lightweight and versatile option for everyday styling.
The Georgette Hijab takes a softer and more versatile approach.
Lightweight and non-sheer, the fabric has a soft finish designed for easy everyday styling. It is also breathable, sweat-wicking and quick-drying, making it suitable for extended wear throughout workdays, travel and daily activities.
For those looking for an everyday hijab that can move easily between different outfits, the Georgette option offers a more understated approach to styling.
Satin Hijab
UNIQLO Satin Hijab features a polished finish for office dressing and special occasions.
For occasions that call for something more polished, there is the Satin Hijab.
The lightweight, non-sheer fabric features an elegant sheen while retaining breathable, sweat-wicking and quick-drying properties. Its refined finish allows it to transition from office dressing to dinners, celebrations and other special occasions.
In other words, this is the option designed to add a little more polish without losing the practicality associated with UNIQLO's LifeWear approach.
UNIQLO's LifeWear Approach Comes to Modest Fashion
The new collection reflects UNIQLO's broader LifeWear philosophy: clothing designed around everyday life, with an emphasis on practicality, quality, comfort and thoughtful details.
For its first hijab collection in Malaysia, those principles are translated through fabric selection rather than simply focusing on aesthetics.
The result is a collection that gives women different options depending on how and where they intend to wear their hijab — whether that means navigating a busy day in the city, travelling, heading to work or dressing for an evening occasion.
The focus on fabric functionality also aligns with the demands of Malaysia's climate, where breathability, quick-drying properties and comfort can make a noticeable difference during prolonged wear. Malaysian coverage of the launch has similarly highlighted comfort, versatility and suitability for the country's warm climate.
Meet the Three Malaysian Faces Behind the Collection
Yuna, Qasrina Karim and Erysha Emyra front UNIQLO's first hijab collection in Malaysia.
To bring the collection to life, UNIQLO has enlisted three Malaysian personalities: Yuna, Qasrina Karim and Erysha Emyra.
Internationally recognised singer-songwriter Yuna joins actress Qasrina Karim and emerging actress Erysha Emyra as the faces of the launch.
Each personality brings her own perspective and style to the collection, highlighting the versatility of the three hijab designs and how they can complement different interpretations of everyday dressing.
The campaign reinforces an idea that sits at the centre of the collection: there is no single way to approach modest style.
Instead, the three fabrics offer different starting points for women to build their own wardrobes around comfort, functionality and personal expression.
How Much Is the UNIQLO Hijab Collection in Malaysia?
The UNIQLO hijab collection is priced at RM59.90 per hijab.
The three available styles are:
AIRism UV Protection Hijab — RM59.90
Georgette Hijab — RM59.90
Satin Hijab — RM59.90
The collection launched on 17 August 2026 and is available at UNIQLO stores across Malaysia as well as through the official UNIQLO Malaysia online store.
UNIQLO's current online listing confirms all three styles at RM59.90.
The UNIQLO Hijab Collection Is Already Seeing Strong Demand
The launch has also generated significant interest among shoppers. As of 21 August 2026, UNIQLO Malaysia states that the hijab collection is selling out quickly both in stores and online.
For customers who are unable to secure their preferred colour or style, UNIQLO has introduced a pre-order option from 21 August at 9am, covering the AIRism UV Protection Hijab, Satin Hijab and Georgette Hijab. Availability and estimated delivery depend on stock and demand.
This early demand makes the collection one of UNIQLO Malaysia's more notable recent additions, particularly as the brand moves further into dedicated modest wear.
A New Chapter for UNIQLO Malaysia
The arrival of the UNIQLO hijab collection marks a notable expansion of the brand's LifeWear offering in Malaysia.
Rather than positioning the hijab purely as a seasonal fashion piece, UNIQLO has approached the category through the lens it knows best: fabric innovation and everyday functionality.
With three distinct fabrics, three different styling directions and a price point of RM59.90, the collection gives Malaysian women more options to choose according to their daily routines and personal style.
And perhaps that is what makes the launch particularly relevant — the collection isn't about prescribing how a hijab should be worn. It is about giving women different fabrics and functions to work with, while keeping comfort at the centre.
The UNIQLO Hijab Collection is available now at UNIQLO stores across Malaysia and online.
Quick Details
Collection: UNIQLO Hijab Collection
Launch Date: 17 August 2026
Styles: AIRism UV Protection Hijab, Georgette Hijab, Satin Hijab
Price: RM59.90 each
Availability: UNIQLO stores nationwide and UNIQLO Malaysia online store
Current update: Pre-orders are available from 21 August 2026, subject to product and stock availability.
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