Ray-Ban Celebrates Jennie Kim’s Global Ambassador Era With A Pop-Up Experience In Malaysia
Jennie Kim’s fashion influence has officially entered a new frame.
To celebrate the star’s appointment as the new Global Ambassador of Ray-Ban and Ray-Ban Meta, Ray-Ban has teamed up with Focus Point Vision Care Group to launch an experiential pop-up at Sunway Pyramid, bringing Jennie’s signature eyewear style closer to Malaysian fans and fashion lovers.
Open to the public from 15 to 21 June 2026, the Ray-Ban x Focus Point pop-up is located at LG2, Central Avenue, Sunway Pyramid. The activation invites visitors to step into Jennie’s world of sharp silhouettes, expressive styling and bold eyewear choices — from her favourite Ray-Ban icons to interactive experiences designed for self-expression.
A Ray-Ban Pop-Up Built Around Jennie’s Style Language
The opening event brought together media, creators and friends of the brand for an evening centred on style, music and individuality. Guests explored Ray-Ban’s most iconic frames, personalised their looks at the Custom Charm Bar and captured their “do it like Jennie” moment at the pop-up photobooth.
Adding to the atmosphere, Julia Amin of The Block Party delivered an electrifying DJ performance featuring Jennie’s discography, turning the retail experience into a fashion-led celebration of the star’s cultural presence.
The guest list also reflected the pop-up’s style-forward energy, with Malaysian YouTuber Chang Yong and fashion personality Yennis Ng spotted in two of Jennie’s popular Ray-Ban favourites: the Ray-Ban Daddy-O and RB3774D. Other familiar names including Iman Alysha, Sam Wong, Candy Teoh and Alex Ho were also seen experimenting with Ray-Ban eyewear styles featured in the campaign.
Why Jennie Kim Is The Perfect Face For Ray-Ban
Jennie has long been regarded as one of fashion’s most influential figures, with a personal style that moves easily between polished, edgy, feminine and experimental. As Ray-Ban’s new Global Ambassador, she represents the brand’s continued connection to creative expression, individuality and cultural relevance.
For Ray-Ban, the partnership feels like a natural evolution. The brand has always stood at the intersection of eyewear and identity, while Jennie’s style influence has consistently shaped the way fans engage with fashion, beauty and accessories.
This collaboration brings both forces together: Ray-Ban’s eyewear heritage and Jennie’s instinctive ability to make a single accessory feel like a full fashion statement.
Jennie Kim’s Favourite Ray-Ban Styles To Know
At the Ray-Ban x Focus Point pop-up, visitors can discover a curated selection of Ray-Ban icons picked by Jennie herself.
Among the featured styles is the Ray-Ban Daddy-O RB2016 601/31, a sporty yet chic frame with a distinct 90s edge. With its rounded rectangular lenses and retro silhouette, it reflects the off-duty cool often associated with Jennie’s personal wardrobe.
The Ray-Ban Alix RB3781 003/80 offers a bolder approach, featuring a full-lens shield design with a Y2K urban mood. Designed for maximum impact, it is the kind of eyewear piece that instantly becomes the centre of a look.
Also part of the selection is the Ray-Ban RB3774D 001/9A, a vintage-inspired metal frame from the Asian Design collection. With flat lenses, bold temples and a low bridge fit, it balances comfort with Jennie’s signature high-fashion edge.
For optical eyewear, the Ray-Ban RX3774VD 22993 continues the same confident direction. The metal frame is designed with a low bridge fit and statement temples, giving everyday eyewear a more fashion-conscious finish.
Rounding out the capsule are the Ray-Ban RX5449D 8464, a feminine acetate cat-eye frame with retro glam appeal, and the Drea RB3783 003/81, a subtle metal cat-eye silhouette with vintage flair and bio-based nylon lenses.
Exclusive Perks At The Ray-Ban x Focus Point Pop-Up
Beyond the eyewear, the pop-up experience also comes with exclusive perks for visitors.
From 15 to 21 June 2026, customers who make a purchase at the Ray-Ban x Focus Point pop-up or at Focus Point stores in Sunway Pyramid can enjoy special gifts, including a personalised Ray-Ban keychain charm. Visitors can also check in on social media with @Focuspoint_my and #RayBan to earn a spin on the Gumball Machine and stand a chance to win attractive prizes.
The experience is designed not only as a shopping moment, but as a celebration of personal style — one that reflects the same confidence, attitude and visual identity that Jennie brings to the Ray-Ban campaign.
Jennie’s Ray-Ban Era Arrives In Malaysia
With this pop-up, Ray-Ban and Focus Point are giving Malaysian fans a closer look at Jennie’s eyewear universe.
It is more than a celebrity campaign translated into retail. It is a style experience built around self-expression, the power of accessories and the way eyewear can completely shift the mood of an outfit.
Jennie’s favourite Ray-Ban styles are now available for purchase at Focus Point outlets throughout Malaysia.
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