The New Nude: Inside Dua Lipa’s YSL Beauty Lovenude Look
Dua Lipa fronts YSL Beauty’s Lovenude collection with a modern nude make-up look built on glowing skin, warm eyes, blurred lips, and soft-focus colour.
Nude, Rewritten
There are nude lips, and then there is the YSL Beauty Lovenude version softer, blurrier, and made to look like your lips, only more polished.
Fronted by Dua Lipa, the Lovenude collection reimagines the classic nude lip through a more modern lens. Think diffused edges, comfortable colour, and that effortless “your lips but better” finish that feels clean without looking too bare.
In the campaign, Dua’s make-up is not minimal as much as it is carefully balanced. Her skin is smooth and luminous with YSL All Hours Glow Foundation and YSL All Hours Concealer, creating a base that looks perfected but still fresh.
The eyes stay warm and softly defined with shades from the YSL Couture Mini Clutch in #720 Captivating Dunes, paired with YSL Lash Clash Mascara in Black for just enough drama.
YSL Lovenude Lip Blusher
But the focus, naturally, is the lip.
Dua wears the YSL Lovenude Lip Blusher in #44 Nude Lavallière, a refined nude-pink shade that sits somewhere between beige, rose, and a natural flush. On her, it reads as a true modern nude — soft, clean, and beautifully diffused.
What makes the Lovenude Lip Blusher interesting is its hybrid texture. It has the blurred, soft-focus effect of a matte lip, but with the comfort of a balm. Instead of sitting heavily on the lips, it melts in, creating that cloud-like finish without dryness.
The collection includes 10 nude tones, ranging from soft pinks and peachy nudes to warm caramels and deeper browns. It is designed less as a one-shade-fits-all nude, and more as a full spectrum of nude moods — whether you prefer something barely there or a little more sculpted.
Kiss Shaper Sculpting Lip Liner
To complete the look, the nude liner brings subtle shape without making the lips look too precise. Creamy and blendable, it softly enhances the lip line while keeping the overall effect blurred and effortless. The result is polished, but never overdrawn.
For those who want to experience the collection in person, the YSL Beauty Lovenude experience is now happening at Mid Valley Megamall until 17 May. The space brings the campaign to life with interactive activations, shade testing, texture discovery, and the Love Nude Hotel concept — an immersive beauty moment made for anyone ready to find their new nude.
